Monday, February 1, 2010

Is this really better?

Domino's Pizza is pushing their new image like crazy.

Everything is new! Everything is better! You asked for it, you're getting it! The crust is better, our the sauce is improved with a touch of spicy, there's much less gerbil in our meat product!

That does sound lovely but I still have an issue with Domino's and since all their other changes were allegedly based on customer complaints it makes me wonder if I am the only one this bothers but I don't care this needs to be said. What is up with your pizza box????

That's right, the PIZZA BOX still sucks!

Anyone else who delivers me a pizza sends me a box that does two things well. It opens AND shuts. Very handy when you work a graveyard shift and wake up 3 hours after getting to sleep because your neighbor wants to mow his lawn or your neighbors kids want to run around screaming right under your window and you find you need a snack after quelling the urge to strangle someone before going back to bed.

Long story short, half asleep or wide awake, the Domino's Pizza box requires an advanced degree in origami to close once you've opened it. The side pops out or a tab flips up and the prospect of simply closing the pizza box becomes an unruly exercise while holding your slice in one hand dealing with a recycled cardboard nemesis in the other.

We live in the 21st century. We have cell phones and iPads and movies without Pauly Shore. Is it wrong to insist on an actual practical convenience?

AND ANOTHER THING.

The Domino's Pizza box says that their new cheese is "made with 100 percent mozzarella with just a hint of provolone." MADE WITH. You catch that? Their cheese is made with 100 percent mozzarella. So what I want to know is what percent of their cheese is this 100 mozzarella. Is it less than 50 percent? Is it more than one percent?

Yes, the mozzarella they put in their cheese is apparently fine grade Italian, but what the hell??? Why would you go through all the trouble to improve your product if you are going to sow the seeds of doubt right there on the box???

AND FINALLY

Also printed on the box is a tag that guarantees that this is now the best pizza Domino's has ever made. When you think about it, that's really not much of a promise.

Is it?

4 comments:

ROC REV said...

very funny dude...

The Beans said...

Lol. Yup. You got the right idea of seeing through the terminology of processed foods. Much like fruit juice is only 10% juice from concentrate. :-P

-French Bean

Anonymous said...

Good post, adding it to my blog now, thanks. :2011 scholarships
You nicely summed up the issue. I would add that this doesn’t exactly concenplate often. xD Anyway, good post…

Anonymous said...

Hi, good post. I have been pondering this topic,so thanks for sharing. I’ll likely be coming back to your posts. Keep up the good work

Thanxx